A drinking convention with a tiki problem!

The Hukilau is an annual escape to Ft. Lauderdale… a Ploynesian paradise for rum-enthusiasts and for those who truly know how to relax. Every year, The Hukilau rebrands, and I was asked to spearhead a brand identity discovery and inject the new language into the web copy and other marketing collateral including email and social media campaigns. It’s a whole lotta aloha, and tons of rum! (errr fun!?) I also wrote copy for The Hukilau London, which was the same ol’ tiki, just a bit more cheeky.

Click HERE to view the website.